Display  containeb



New], 1927. 1,647,820

A. J. TANNER DISPLAY CONTAINER Filed March 351. 1926 2 Sheets-Sheet l A.J. TANNER DISPLAY CONTAINER Nov. 1, 1927.. 1,647,820

Filed March 31, 1926 2 Sheets-Sheet Patented Nov. 1, 19270 rennin ARNOLDJ. TANNER, OF NORTH HAVEN, CONNECTICUT.

DISPLAY GBNTAINER.

Application filed March 31, 1926.

The present invention relates to dispensing containers useful fordisplaying merchandise and a particular object of the invention is toprovide a separate insert or attachment memher which may be readilyapplied to any ordinary non-folding or set-up box so that the contentsof the box will be displayed in conjunction with an advertising medium.

A dispensing display container composed entirely of a single blank andhaving an adjustable integral display device forms the subject matter ofco-pending application for patent, Serial. No. 21,575, filed April 8,1925, and in part, the presentinvention is an improvement in ormodification of said prior construction.

It has been found in practice that folding bOXQSlUIVO certaindisadvantages particularly in connection with the packing of themerchandise. Stiff or set-up boxes are therefore generally preferred andit is the aim of the present invention to provide an efficient improvedcontaining display device or advertising medium which can be applied toordinary set-up boxes with the least amount of labor, and further,according to the present invention, the insert member, even though it isa separate member, is retained in a rigid operative position withrelation to the box without the use of any securing means such as anadhesive, staples. or like means. because in the present form, the saidattachment member has self-retentive means which are rendered operativeby pressure alone when it is placed in position within the box member.Besides this. the display device of the attachment member and means forbold ing the same in an erect position. have been improved materially sothat under all ordinary conditions, the said display is rigidly held ina raised. folded position for advertisinn: purposes.

In carrying out the invention. the insert or attachment member iscomposed of a single sheet of material, preferably cardboard, which isblanked out in the shape and size as required. A portion of the blank iscut out to form a folding advertising device which is arranged to befolded on itself and 0 held in a raised position. The bodv of the blankhas extensions therefrom which are folded so as to be received withinthe box and to form retentive means and a reinforcing bottom for thebox. Said extensions cooperate to form arigid structure and therebyprovide a firm base for the support of the Serial No. 98,855.

display or. advertising medium when the lat ter is in its erectposition.

The invention will be more fully described hereinafter with reference tothe accompanying drawings and the novel features thereof will be definedin the appended claims.

In said drawings Figure 1 is a perspective view showing a box having theimproved attachment applied thereto;

Figure 2 is a plan view of the attachment member, in its simplest formshown unfolded;

, Figure 3 is a plan view showing the attachment in place within thebox;

Figure 4 is a plan view of the attachmentmember in a modified form, and

, Figure 5 is a sectional view showing the attachment member applied toa box having tapering sides.

Referring to said drawings. 1 represents in general the attachmentmember having an end extension 2 and side extensions 8. The blank isscored on the lines 4 so that the e.- tensions and 3 can be foldeddownwardly. The blank is cut out according to the sir ze and shape ofthe opening an'dthe blank is additionally cut out on the line 5. The display device or advertising medium 6 is adapted to fold upwardly'on lines7 and 8. To hold this display device in its erected position, thenotches 9 are provided and which notches are engaged by the flanges 10at the side ofthe opening. 7

When in use, the attachment as above described. is held in place withinthe box member 11 by means of the pressure of the folded extensions? and3 bearing against the sides and back of the box. ll he display device,when not in use, lies in a flat position and then the usual telescopiccover of the box (not shown) may be placed over the box member 11. It isdesirable that the opening should be as large as possible to permit easremoval of the goods furtherit is de sirable that the goods should bedisplayed as fully as possible. The enlargingof the openingcorrespondingly enlarges thedimensions of the cut out'portion so as topresent a surface of greater area for advertising. Furthermore it isnecessary that there should be no obstruction at the front of the box.therefore, the side ledges 10 are so degned that they will not interferewith the removal of the goods, but sufficient material must be left thecorners of the attachment member so as to hold the same together and forthis reason the fillet 13 and neck 14 are left so as to give stabilityto said member.

The retentive means for holding the display device in an erect positioncomprises the notches 9 which engage the edges of the a held at acertain definite angle to get the best effect, therefore stops 16 areprovided to engage and hold the display device in a determined setposition.

Referring more particularly to Figure 4, therein the attachment memberis substan tially the same as previously described with the exceptionthat the portions 2 and 3 are modified to the extent that they are ofgreater length and the extension 2 forms an extended false bottom 17 orreinforcement for the box and which bottom is perforated and creased at20 to provide a rack 19 for the goods contained within the box. Theextensions 3 are creased so that the portion 18 at the end may be foldedinwardly so as to be engaged under the bottom of the device.

in assembling the box, it is only required that the operator must foldthe extensions of the attachment member and then drop it into the boxwhere said member will be rigidly held in place by pressure of thefolded extensions against the sides of the box. In addition, when theside extensions 3 are engaged under the bottom of the display member,the latter can be entirely removed from the box without disturbing itscontents and thus provide a separable selfcontained dispensing displaycontainer.

The improved attachment member may be applied equally as well to a boxhaving tapering sides and this is an additional feature because iftapering boxes are used the same may be nested together so as to save Ipacking space thereby giving all the advantages of folding orknocked-clown boxes in connection with the transportation and storage ofthe boxes.

If laim 1. A container having a box-member, a folding separable insertmember adapted to be held Within said box member, retentive ne raeaomeans for retaining said insert member within said box-member, saidmeans comprising side extensions and an end extension of said insertmember bearing against the side and end walls of said box member, saidend extension havi rack designed to hold the contents of re container,said insert member having a cut-out portion arranged to fold on itself,s1 oports for said cutout portion located a sides thereof and meansprovided on said cut-out portion engaging with said. supports wherebysaid cut-out portion is held in a raised folded position.

2. A container having a box-member a folding separable insert memberadapted to be held within said box member, self retentive means forretaining said insert member within said box-member, said meanscomprising side extensions and an end extension of said insert member,said side extensions folding under said end extension; said extensionsbearing against the side and end walls of said box member, said insertmem her having a folding display portion and said side extensionsconstitgting supports for said display portion.

3. A container having a box-member, a folding separaole insert member&(lrl')t'l to be held with said box member, retentive means forretaining said insert member within said box-member, said means comprising an end ex ension and de extensions folding under said end extenion; said extensions bearing against the side and end walls of said boxmember; said in t member having a folding display port. 11; supports forsaid display portion comprising said side extensions and means providedon said cut-out portion enga ng said supports whereby said out-outportion is held in a determined raised folded position.

4-. An insert device for containers as de scribed composed of a bodyhaving an end extension, side extensions a d a folding dis play member;supports said member comprising said side extensions; means forretaining said display member in raised position; said end extensionforming the bottom of the insert device and said side extensions beingarranged to fold under said end extension when the latter is in itsfolded position.

Signed at New Haven, county of New Haven, State of Connecticut, this thday of March, 1926.

ARNOLD ll. TLNllER.

